Real estate mobile marketing is a global phenomenon these days, and there’s nowhere where it’s more obvious than Australia. A recent article in The Australian shows us just how effectively some realtors (known as “estate agents” in that country) are adapting to the new technological landscape and using mobile marketing solutions to strengthen their business. Just take a look at Estate Agent Homes in on Gadgetry to get an idea of all the different ways Australian firm LJ Hooker is building mobile marketing campaigns into the way business is done every day.
LJ Hooker is a great example of a company that has been on the cutting edge of real estate mobile marketing for a good while now. According to the article, the agency had established its own mobile app for house-hunting four years ago before rolling out optimized sites for mobile customers. But its innovation hasn’t ended there: Mobile marketing companies could learn a lot from the way LJ Hooker’s team has worked to make sure that it’s always moving with the times!
From Quick Response to Photo Recognition Technology
When thinking about different ways to develop your mobile marketing strategy, especially when it comes to getting mobile marketing statistics you can really act on, we’ve talked a lot about Quick Response codes. Now, I still think Quick Response codes have a big place in real estate and will be around for a long time, but there’s no denying the fact that there are alternatives out there now — and LJ Hooker seems to be making great use of them!
LJ Hooker digital services manager Andy Antonini had this to say about Quick Response, which you can see in the article linked above. “Some of our agents are using [Quick Response], but QR codes have some inherent issues in terms of connectability; the scanning of the QR code is often difficult and the QR code itself looks pretty ugly.”
The solution? Photo recognition technology paired with the LJ Hooker custom smartphone app. This strategy allows the apps to recognize properties just by snapping a quick photo of an advertisement, wherever they might find it. That means there’s no need for an intermediary tag like a Quick Response code. Of course, this was a huge and intensive project for the company to undertake and roll out to its network of more than 700 offices throughout Australia! With the hard work done, however, LJ Hooker has become an innovator in its home country.
What’s Next After Photo Recognition?
Antonini is looking forward to a future in which every LJ Hooker agent’s entire catalog of properties is available on the photo recognition system. This will allow the company to do away with Quick Response entirely for a more seamless and integrated solution. The next step after that? A new Android app to join the company’s existing capabilities on the iPhone, along with a development cycle that will allow each app to benefit from innovations made in the other one.
Sounds exciting! How are YOU using mobile marketing to grow your business?