Introduction to QR Codes
Have you ever seen a square printed out on a surface that’s made up of a bunch of a little black and white squares and rectangles scattered randomly within the bigger square? Perhaps in a mall, restaurant, billboard, subway car, taxi, restroom, magazine, business card, circular, flyer, poster, etc, etc? If so, then you’ve seen a QR code. QR code stands for Quick Response code, as QR codes are meant to generate a predetermined and automated response quickly (hence, quick response) for any device that reads them.
While QR codes themselves are nothing new, they seem to be exploding in popularity and use all over the world recently, popping up in a wide variety of fields, through a dizzying amount of unique uses. They are becoming more and more a vital aspect of many marketing campaigns and their future potential seems unlimited.
If you’re reading this blog, then I’m assuming that you’re either just as interested in the technology and applications of QR codes as I am, or you’re seeking to learn more about them. So that’s the aim of this blog – to educate people, real estate agents or not, about QR codes and all the different ways that they can be used in the world of marketing. Although this blog will often have a real estate focus, it’s my wish to make it helpful for anyone who’s looking to think outside the box when it come to marketing.
Why QR Codes?
One of the great things about QR codes is that they don’t just have to be a stand alone marketing practice – they can be used in conjunction with whatever current marketing campaigns that you are currently using and they are readily scalable, especially when a business is growing.
They’re a great thing to try out and experiment with on a small scale to see what works and what doesn’t before ramping up the most successful initiatives. In fact, that’s one thing I’m going to teach you – how to track and measure the results of QR code marketing and use that data to make marketing and advertising decisions that ultimately generate more value and profit for your business.
Qr codes also require little to no investment to begin using. While you can spend more money down the road to really kick a QR code marketing campaign into high gear, if you just want to wade into the water and get your feet wet, you can do so with minimal investment, exposure, and risk. How many marketing practices require that little committment and risk yet have the potential to generate so revenue? Not many.